[LINK] Re: Australian Government Web Accessibility Audit Findings, Canberra, 18 January 2007
Tom Worthington
Tom.Worthington at tomw.net.au
Sun Jan 21 16:13:43 AEDT 2007
At 04:40 PM 1/8/2007, I wrote:
>Recommended:
>
>>Seventh Canberra WSG meeting ... 18 January ...
This was an excellent meeting, as is usual for the Web Standard
Group. These are some notes taken during the presentations:
>>First speaker: Alexi Paschalidis, Oxide Interactive Topic 1: Navy
>>web site redevelopment ...
Alex gave a passionate exposition on how to redevelop a web site
using web standards, the battle against those who just see the web as
a form of graphic design and the wishes of "corporate" for something
flashy and fleeting.
The Royal Australian Navy were one of the pioneers of web development
in the Australian Government. They had developed a web site of their
own <http://www.navy.gov.au/> before I initiated the project to
create the Defence Home Page
<http://www.tomw.net.au/papers/bpt.html>. The Navy seem to have
maintained their independent tradition with their own web site,
working alongside Defence's central site and Defence Recruiting.
A feature of the Navy site redevelopment is semantic consistency.
They are using Semantic XHTML with structural consistency; for
example a second level heading <h2> always has a first level heading
above it <h1>.
Images are important for the Navy, as might be expected with photos
of ships. But Alexi pointed out that photos of people are actually
more popular than those of equipment.
The Navy web site is relatively modest, with 2,500 static web pages
and 4,000 visitors a day (my web site gets about 1,000). Because of
the use of centralized maintenance there is no need for a CMS and the
staff code directly in HTML without the use of a web layout package.
Alexi argues that using Semantic XHTML (as emphasized in XHTML 2.0 )
cuts out many day to day design decisions is creating web pages.
Clearly he saw this as a positive feature (whereas some of the
creative types might see it as a negative). Some of the metadata for
the web pages can be inserted automatically from the content (for
example the TITLE from the H2 heading). There is minimal layout in
the HTML code, with this done in the CSS.
In place of the usual web development tools, the open-source revision
control system is used <http://subversion.tigris.org/>. This is
usually used by computer program developers to maintain multiple
versions of complex systems, but has been used for document editing,
but is also used in the ICE educational document creation system
<http://ptsefton.com/blog/2006/03/09/ice:_agile_publishing_(with_a_long_snout)>.
This allows for smart change control of the web site with detection
of conflicts between different updates.
Because the Navy have an emphasis on photography, the Navy site has a
special system for collecting the professional take photos and
uploading them to the web site. The system creates versions in
multiple resolutions and maintains the metadata from the originals.
Interestingly the Navy use Google, rather than their own search
software. They use the Google Public Service Search program
<https://services.google.com/pss_faq.html#1>. This provides the
Google search engine, tailored to the organisation's needs but
without ads. Given the importance of Google to Australian web sites
(discussed in a later talk below), this is a reasonable decision. But
it might be disappointing to Australian web search companies, such as
Public Service Search program enterprise search companies, such as
Funnelback <http://funnelback.com/>.
A little AI on the site's feedback form had allowed 80% of queries to
be answered automatically.
Alexi emphasized the need to educate the customers about the benefits
of using standards on web sites and the need to be vigilant about the
danger of graphic designers being brought in to design web sites.
This and the frustration with senior executives wanting to make quick
changes are problems familiar to IT developers.
The Navy has to position its web site with the others of the Defence
portfolio, principally the central Defence site
<http://www.defence.gov.au/> and Defence Recruiting
<http://www.defencejobs.gov.au>. Some might ask why the Navy needs a
web site at all. However, having one large amorphous web site will
confuse the clients and lead to expensive extra layers of
coordination (as the UK Government is likely to find out in the next
year with its centralist push). An emphasis of Defence's at present
is recruiting (the Defence department advertise jobs on my web site
using Google AdSense <http://www.tomw.net.au/technology/it/adsense.shtml>).
The next version of the Navy web site will have the text rewritten
for the web (rather than just whatever was take from an existing
source). Consideration will be given to adding commonly used business
transactions and support for reserve personnel without access to the
Defence secure network (this was an issue ten years ago when I was at
Defence HQ).
Some items on the wish list were blog style pages (with moderation)
for a more personal view of the organisation, tags
<http://en.wikipedia.org/wiki/Tags> and wiki style text based cross
references.
Google Analytic is used for analysis of web site use. I have used
this myself, but with a small site the novelty wears off quickly. If
you do want Analytics (which is free) it might be quicker to get it
by singing up for Google AdWords
<http://www.tomw.net.au/technology/it/adwords.shtml>.
Unfortunately some of Alexi's credibility as a web worker was undone
when I went to his own web site and found a message saying "... our
website will be offline from Friday 19 January to Sunday 21 January
for a complete overhaul ..."<http://www.oxideinteractive.com.au/>.
Why give a presentation on web site design one day to hundreds of
potential customers and take your web site off-line the next?
>>Second speaker: Gavin Dispain, Department of the Environment and
>>Heritage ... 2006 web standards audit of Australian Government home pages ...
During December 2006, Gavin arranged for 105 Australian Government
web sites (from AAD to WEA) to be tested for accessibility,
compliance with web standards, and Australian Government guidelines.
The results deserved a whole day presentation, not the few minutes available.
Gavan used tools such as the W3C HTML and CSS Validators, Xact's
Bobby tool to test the sites. In 2001 I did a similar analysis but
only did one page per agency
<http://www.tomw.net.au/2001/govtest.html>, whereas Gavan has done up
to 5,000 pages per agency.
The results showed government web pages are good orverall, but with
room for improvement:
* 69% had the correct government logo on them. Most used the 48 pixel
size version. But I wonder what percentage of web traffic is being
wasted transporting duplicate copies of the Australian Arms
<http://www.tomw.net.au/2003/epolicy.html#edocs>.
* Only 28% of home pages had an accessibility link (but this is not
required by the guidelines).
Some hot topics on government web sites were "connected water" 4% and
"access card" 14.2%, while 28% of all the traffic to government web
sites was coming from Google. 55% of the Government web pages are in
HTML, 18% PDF and 1% Microsoft word. Annual reports have 55% PDF
documents and the Budget 84%.
Home pages contain an average of 17 images and other pages 12 images.
This is much lower than the industry average of 53 images per page.
77% of HTML web pages have DTD references. 48% of the HTML is XHTML
level 1 transitional. Only 27% of the pages are valid HTML, but with
Gavin commenting most of the errors were only minor.
One site which rated badly was that of CrimTrac
<http://www.crimtrac.gov.au/>. So I ran a few tests myself. The W3C
Markup Validation Service reported 120 errors in the CrimTrac home
page
<http://validator.w3.org/check?uri=http%3A%2F%2Fcrimtrac.gov.au%2F>.
The page has 42 images, which is a little high. There is dublin core
metadata on the page but not an ordinary author, description or
keywords. The page failed an automated accessibility test
<http://webxact.watchfire.com/> with: 66 level one, 31 level two and
12 level three problems <http://webxact.watchfire.com/>. Also the
favorites icon <http://en.wikipedia.org/wiki/Favicon> seems to be
missing
<<http://www.crimtrac.gov.au/favicon.ico>http://www.crimtrac.gov.au/favicon.ico>.
In addition CrimTrac's use of the Australian Arms does not appear to
comply with government guidelines.
In terms of web site accessibility for the disabled, the sites rated
relatively well on the W3C Web Accessibility Guidelines:
- 78% A
- 10% AA
- 6% AAA
The "A" rating could be improved with simple additions of ALT text on
images <http://www.tomw.net.au/2003/bws.html>.
71% of home ages were less than 100kbytes (which is good). There were
100,616 broken internal links on government web pages (which is not
so good). There were 404 misspellings of "Australia" (which is odd).
Some hot topics were "community water grants", "e-strategy guide".
Highly rating web sites were BOM, ATO, Job Search and Center Link.
Gavin got a show of hands at the end to indicate that a similar
survey should be run next year by AGIMO. But I doubt that a more
official audit will be so entertainingly reported.
>>Third speaker: Karl Hayes, Hitwise Topic 3: Best practice tactics
>>for government web sites ...
>>... www.webstandardsgroup.org ...
Hitwise provides statistics on who is looking at what web page
<http://www.hitwise.com/products-services/how-we-do-it.php>. Karl
provided some fascinating statistics and insights. Hitwise combines
traditional market research with on-line monitoring of what people
are looking at on the web with information obtained from ISPs.
A very surprise to find the Online Opinion web site
<http://www.onlineopinion.com.au/> tops the "political" category,
greatly outperforming any of the web sites of political parties. On
Line Opinion is a non-profit academic style e-journal. I am on the
advisory board for the site and have suggested we up our advertising
charges as a result <http://www.onlineopinion.com.au/display.asp?page=eab>. ;-)
As noted in Gavin's talk, BOM dominates government web sites in terms
of page views (56%) and Google dominates in terms of searching (86%).
One surprise is that Google is also a significant web site in its own
right (16%).
Karl had some interesting speculations about the future of web sites
with consumer generated media, MySpace,YouTube, Podcasts and Wikipedia.
Hot topics: "water crisis", "water saving".
Karl argued that Australian advertisers were overspending on
advertising in tradition radio, TV and print media, given the Web's
increasing influence. He quickly skipped over some of the demographic
categories which market researchers divide the population into. Some
of the categories I saw were "Australia: Raising Expectations:
comfortable outer suburban families in affordable homes", and "US:
Cracker Barrel Cheese: Satellite dish, field and stream magazine,
NASCAR Wilson Cup, Ford F250 Pickup".
One point he made was that commercial advertisers were buying
government related keywords from Google and directing viewers to
their commercial sites. This seems to be legal and largely ethical.
About all the Government agencies can do is to bid for the keywords
themselves (my web site gets ads for Defence recruiting).
One thought which occurs to me is that web sites featuring the
whether and disaster information might rate very well. Government's
may not wish to have paid commercial advertising on their web sites,
but perhaps they could have internal government advertising. Each
government web page could have a space reserved for advertising.
Normally this would be used to promote government initiatives and
publicize web sites (in effect the Government's own Google AdWords).
The reserved space would also be used to advise the public of
emergency information (emergency information is an area where Federal
and State Australian governments do poorly online and as a result are
placing the lives of citizens at risk).
Unfortunately Karl's excellent content was let down by slides with
largely unreadable text. Hitwise need to study up on the
accessibility standards the other two speakers were talking about.
This was very much a user group with a comfortable camaraderie
amongst the speakers and audience, without the usual phony
pretentiousness of many corporate IT events. One surprise is that
AGIMO came in for light hearted banter, unlike the usual cold resect
(or loathing) that central coordination agencies usual get.
I attended to hear of the audit of web sites, but both of the other
presentations were worth attending for on their own. WSG meeting
usually have two talks and they should return to that format. While
it was all good, there was just too much content to absorb in one session.
It was a little cramped, with every seat taken in the "bunker
theatre" under the Department of Environment
<http://www.tomw.net.au/travel/gallery.shtml#jgb>. And yes, my phone
didn't;work in the radiation shielded former cold war nuclear shelter.
The WSG is providing an excellent forum for government web developers
in Canberra.
One use of such meetings is to chat with other web workers.
Tom Worthington FACS HLM tom.worthington at tomw.net.au Ph: 0419 496150
Director, Tomw Communications Pty Ltd ABN: 17 088 714 309
PO Box 13, Belconnen ACT 2617 http://www.tomw.net.au/
Visiting Fellow, ANU Blog: http://www.tomw.net.au/blog/atom.xml
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