[LINK] POSSIBLE SPAM (SCORE=36.79) - RuBee Offers an Alternative to RFID

Richard Chirgwin rchirgwin at ozemail.com.au
Wed Jan 31 07:24:23 AEDT 2007

David Boxall wrote:
> More complications?
Hard to tell in an article which garbles the technical detail to this 
> A traditional 900MHz RFID approach "is 99.99 percent radio signal and 
> 0.01 magnetic/inductive. What [RuBee] is doing is 99.99 percent 
> magnetic. There is no radio signal in these tags at all," Stevens said.
This appears directly before the quote David pasted ...

So we have a "99.99% magnetic" device that has a range of 10 to 50 feet. 
And it's an "active transceiver" ... that is, an active 99.99% magnetic 
transceiver ... oh, and the protocol works with many thousands of tags, 
but later in the article, it's cited as having read rates of 10 to 20 
tags per second.

Or we have a journalist who was overtaken on the first lap and is still 
panting to catch up...

I don't doubt that the protocol is being designed for a purpose, but who 
can tell if this is the standard of journalism?


> <http://www.eweek.com/article2/0,1895,1974931,00.asp>
> "All RFID tags are backscattered transponders. RuBee is an active 
> transceiver."
> An IEEE statement described RuBee as being "a bidirectional, 
> on-demand, peer-to-peer, radiating, transceiver protocol operating at 
> wavelengths below 450 Khz. This protocol works in harsh environments 
> with networks of many thousands of tags and has an area range of 10 to 
> 50 feet."

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