[LINK] Oz: 'Virgin backs down on ads'

[Adam Todd]

At 09:13 PM 25/07/2007, Roger Clarke wrote:
>Virgin Mobile took personal photographs from the Yahoo-owned Flickr 
>website without paying, as permissable under a licensing agreement 
>with non-profit US-based copyright body Creative Commons, and used 
>them for its "Are You With Us Or What?" campaign.

I wasn't aware that Creative Commons licence was a "free for 
commercial use go to town and have fun" licence.

I have sought contact with CCL holders this year about using 
materials in our films and they write back with payment and royalty agreements.

Needless to say I went and created my own materials.

CCL as far as I understand isn't a FREE licence for commercial use.

Have I interpreted the CCL process incorrectly?  (Giving credits etc aside)