[LINK] E-mail question

[Ivan Trundle]

On 12/06/2007, at 9:47 PM, Rick Welykochy wrote:

>
> Is there a reason you are sending out hundreds of URLs a week
> in plain text instead of HTML?

Yes, there is: so that it gets to people in a form that can be  
universally read (albeit sometimes with aforementioned problems of  
long URLs - but this is better than the alternative).

My experience in sending out e-mail communications to 7000+ people  
about once per month (and dealing with the consequences) proved to me  
that HTML isn't worth the trouble. I can assure you that it's a lot  
of trouble - for anyone who cares about the message.

A well-designed, well-encoded HTML e-mail can be clearer to read for  
some (if it gets through) but as a rule I would never send HTML- 
encoded e-mails to people who did not request it.

My background is in computing, but also in design, publishing and  
communication: I can't count the number of poorly-crafted messages  
that I've seen for which the sender has determined that style beats  
substance.

iT