[LINK] online ads to go video
Tom Worthington
Tom.Worthington at tomw.net.au
Tue Oct 2 08:46:40 AEST 2007
At 05:21 PM 21/09/2007, Jan Whitaker wrote:
>Heaven forbid! If they force downloads of such size, wouldn't this
>be almost as bad as email spam? Ad-spam? Has that term been coined yet? ...
>http://www.theage.com.au/news/National/Turn-to-online-video-advertisers-urged/2007/09/21/1189881760507.html
>...
Yes, the term for this is: ADVERTISING. ;-)
Online video would be engaging, but annoying. Advertisements about
something I am interested in are far less annoying. Well targeted
image and text ads should be more effective. This is something Google
seems to do much better than companies such as Amazon.com. Google's
ads seem mostly relevant and is some cases worryingly so: as if
Google is reading my mind (or at least just all my online interactions).
The Australian Interactive Media Industry Association (AIMIA) issued
guidelines for the size of ads on mobile phones in August. I will
talk a little about this at ANU in Canberra, 15 October 2007:
<http://www.tomw.net.au/technology/it/google_mobile_ads.php>.
Tom Worthington FACS HLM tom.worthington at tomw.net.au Ph: 0419 496150
Director, Tomw Communications Pty Ltd ABN: 17 088 714 309
PO Box 13, Belconnen ACT 2617 http://www.tomw.net.au/
Visiting Fellow, ANU Blog: http://www.tomw.net.au/blog/atom.xml
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