[LINK] Google Ads and sponsorship (was: Google Ads on mobile phones)

[Stilgherrian]

On 15/10/07 10:20 AM, "Richard Chirgwin" <rchirgwin at ozemail.com.au> wrote:
> I had always considered the point at issue to be the text advertisements
> that appear above your search results, but I was startled to see a bunch
> of what looks like sponsored results appear in the middle of a search
> result:
> http://www.google.com.au/search?hl=en&q=wagner&btnG=Google+Search&meta=
> 
> I can't tell whether the Wagner spray paint and electronics links are
> advertisements or not, which IMO devalues the search...

No, this is Google attempting to cluster results according to common
variations. See also this search on "howard"...

    http://www.google.com/search?q=howard

... which delivers stuff on Howard Stern and John Howard... and then at the
bottom is a list of other related searches like "clark howard" and "howard
hughes".

Looks to be a useful feature, if it actually works.

Stil


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