[LINK] Fwd: MR 113/07: Australians have a voracious appetite for telecommunications [SEC=UNCLASSIFIED]

[Ivan Trundle]

On 24/09/2007, at 11:19 AM, David Goldstein wrote:

> Given a news release is about getting the attention of editors to  
> write a story, why shouldn't a term such as "voracious" be used?  
> "Australians use technology" aint gonna get anyone's attention. And  
> of course a headline is going to include value-laden terms, either  
> in the press or in a news release.

My interpretation of the article is that the *rate* of take-up is of  
most interest, not that Australians are taking up technology/telcoms/ 
whatever.

Perhaps 'voracious' is value-laden, but if one word describes a state  
or condition more succinctly than a sentence, then I'm all for it.

How else would one describe that the rate of take-up was increasing  
at a greater rate than before?

I'd avoid deconstructing headlines at the best of times - they are  
designed to grab attention, to fit the space allocated, and to give  
the reader some idea of what follows (in that order).

iT