[LINK] New peering protocol - P4P

[Jan Whitaker]

ISPs To Speed Up P2P Transfers

http://www.alleyinsider.com/2008/11/big-u-s-internet-providers-to-roll-out-p2p-friendly-network-updates

Dan Frommer | November 12, 2008 3:05 PM

The biggest U.S. Internet service providers, which include the 
largest phone and cable companies, will roll out updates to their 
network over the next two months that promise to make some 
peer-to-peer traffic faster and more efficient, we have learned.

The results won't be immediate for consumers or ISPs, but the updates 
could make P2P downloads faster or video streams better over time. 
And just as important, the updates could someday save service 
providers money on bandwidth and capex -- which their investors would 
welcome. The upgrades could also potentially rejuvate the 
peer-to-peer content delivery industry, which -- despite high 
expectations -- hasn't been able to win much business from big media clients.

The software, dubbed 'P4P', is a product of an 
<http://www.pandonetworks.com/p4p>industry association whose members 
include the two largest U.S. phone companies, AT&T (T) and Verizon 
(VZ); the largest U.S. cable company, Comcast (CMCSA); content 
delivery networks ('CDNs') like NYC-based Pando, BitTorrent, and Grid 
Networks; and tech companies like Cisco (CSCO) and VeriSign (VRSN).
[snip]

P4P won't immediately work with the BitTorrent transfers that music 
and movie pirates prefer. But it might someday if both ISPs and 
BitTorrent software makers support the technology. (Hard to tell if 
this will happen: ISPs understandably don't want to be perceived as 
helping pirates in any way. But at the same time, they're under 
pressure to make their networks as efficient as possible. And 
pirates, of course, want speed.)
[snip]


Melbourne, Victoria, Australia
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