[LINK] Admen 'steal' internet viewers with cookies

[Sylvano]

Linkers.

This is an interesting story with many kinds of implications beyond the
usual commercial/legal wranglings it foreshadows. For example, will kind
of approach to advertising efficiencies boost smaller sites, or equalise
rates across sites, regardless of size?

Not to mention that it is a reminder to properly manage one's cookie
handling ;-)

Sylvano


Admen 'steal' internet viewers with cookies
-------------------------------------------
Lara Sinclair, The Australian,  December 15, 2008

refer ->
http://www.theaustralian.news.com.au/business/story/0,28124,24799252-7582,00.html

<excerpt>
ONLINE publishers have accused unscrupulous advertisers and their agencies
of stealing their audiences by using a new form of audience targeting
technology.

A special investigation by Media has revealed the growing use of
"retargeting" technology which enables advertisers to slash their internet
advertising costs by tagging visitors to premium websites.

The practice involves advertisers serving ads embedded with cookies to a
premium website. The cookie tags visitors to the website and that data is
retained.

The advertiser or agency then moves its campaign to cheaper websites but
the cookie ensures the advertiser matches its ads to the original
audience.
</excerpt>

-- 
Gnomon Publishing
http://www.gnomon.com.au/