[LINK] Silicon.com on Mac vs PC users
ivan at itrundle.com
Sat Feb 2 14:31:27 EST 2008
On 02/02/2008, at 9:48 AM, Bernard Robertson-Dunn wrote:
> Also according to the Advertising Age article, Mac users also
> have a tendency to be more open (tarts), environmentally aware
> (are you listening Greenpeace?) and socially and politically
> liberal (tarts verging on slappers).
I love these causal extrapolation fantasies that marketing people
dream up. Combine this with odious market-branding comparisons, and
you've stepped into the same puddle that all pundits splash about in:
the implication is that all vehicles function the same, but some cost
In contrast, my brother-in-law has been very generously treating me to
the new experience (for my family) of plasma TVs, set-top boxes, and
HDD recorders. Whilst I enjoy technology, and have been immersed in it
for years, the experience was more accurately representative of the
Microsoft vs Mac comparison, and left me equally exasperated.
All I want is a simple environment, with as few choices as needed to
show movies, or watch terrestrial TV. Instead, I now have 120 more
buttons - on 5 remotes - than I need to press: I've even gone so far
as to investigate 'all-in-one' remotes, to see if this will make my
life simpler. I'm drowning in choices and options, yet my television
experience is not enhanced appreciably - it's actually a lot more
I don't believe that I should have to pay more money for simplicity,
but the cheaper the control or audio/visual device, the messier and
more complicated it gets. Some control systems for the cheaper plasmas
and HDD recorders are downright laughable, and incredibly obtuse in
both operation and function, requiring considerable learning and
mastery. It's the same with PCs (sic) and Macs: the latter prides
itself on offering complexity, whilst the latter is often seen as
being 'too simple'.
But back to the article: To me, 'have a tendency' is about as flaccid
as jelly on a plate. But my self-satisfaction must be verging on
smugness to say that.
What is possibly more interesting is that the 'Get a Mac' campaign
failed miserably in the UK (even when translated for the locals),
whereas it still remains a hit in the US. Perhaps this demonstrates
that generalisations fail across borders.
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