[LINK] better than free
ivan at itrundle.com
Wed Feb 13 12:17:12 EST 2008
On 13/02/2008, at 10:59 AM, grove at zeta.org.au wrote:
> These days, because software is such a disposable commodity and
> people do not like paying for something intangible, the trick is to
> everything in a huge box, with lots of padding, plus a manual the
> size of a telephone book and a bunch of slipcards for various
> offers, addons or amendments. This is to make you feel good about
> spending your money on something that is actually intangible unless
> you have a computer.
> I suspect people would feel uncomfortable spending $100-$2500 on a
> of software if all they got was a cd in a soft envelope and a pdf
> so they pad it out with a giant box with shiny people on it having a
> good time....
Not all companies think the same way: Apple have for some years
produced minimal packaging (and yes, with PDF manuals, though mostly
they aren't needed) for both hardware and software. An example is most
of the software that they sell (barely larger than the CD, and no need
to work out how to open the box - unlike the experience of buying a
copy of Windows Vista, which has packaging so obtuse that instructions
are needed on the box to explain how to open it.
The focus on packaging by Apple is two-pronged: firstly to reduce the
overall environmental and economic cost associated with the delivery
of the goods, and secondly to offer an experience that is minimalist,
but exuding quality.
More information about the Link