[LINK] 'Yellow Pages' as a Trademark

Jan Whitaker jwhit at melbpc.org.au
Fri Jan 18 11:11:17 AEDT 2008


At 10:44 AM 18/01/2008, Roger Clarke wrote:

>Note that the use of the term on the page is quite general, and 
>there is no evidence of any attempt to appropriate the term, nor to 
>benefit commercially or otherwise from its use, nor to denigrate the 
>IP owner.  In fact it promotes your site, and speaks in a 
>complimentary manner about it.  Under the circumstances, the letter 
>is not only inappropriate, but oppressive.
>
>Yours sincerely, etc.

My thought after looking at the page and before reading your letter 
was to change both listings that name Telstra to generic listings 
advise like type in www.yellowpages.com.yourcountrycodehere and leave 
Telstra out of it altogether. Stop giving them free traffic. do a mea 
culpa and tell them you will go through all of your pages and remove 
any reference to any Telstra owned or operated company as you do not 
support their approach to doing business nor their intimidatory practices.

You might also copy the Shareholders Association. I'm sure they would 
be interested in knowing about this wasting of company operating 
funds in such a ridiculous way.

BTW, Yellow Pages is an international convention for naming the 
business directory. One wonders if they aren't breaching someone 
else's trademark name. I know they were Yellow Pages in the US.

Jan
[who sold her shares and therefore has no further conflict of 
interest in throwing barbs at them]


Semi-finalist - Amazon Breakout Novelist Award 2008: The Truck - A 
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Melbourne, Victoria, Australia
jwhit at janwhitaker.com
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Writing Lesson #54:
Learn to love revision. Think of it as polishing the silver for 
guests. - JW, May, 2007
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