[LINK] 'Yellow Pages' as a Trademark

[Adam Todd]

At 10:44 18/01/2008, Roger Clarke wrote:
>The web-page in question dates from 1995, and has not been amended 
>since March 1996.

Then it requires no amendment.  Just annex the letter :)

I also think that the registration of the Trade Mark in it's current 
form (as they describe takes place after you originally published it, 
so they are asking you to change history simply because there is an 
element of "edit" capacity.

Have they written to the Sydney Morning Hearld ask asked them to 
change the printed archive copies of the Newspaper that refer to 
Yellow Pages from 1957?

This is so ORWELLIAN "Ministry Of Truth" it's not funny.

Evidently they haven't had an issue with it for the last 12 years and 
lets face it, Yellow Pages might appear to them to be a trade mark, 
but Yellow Pages also refers to a suite of Unix User Admin and Auth tools.

If they don't want Google ranking by external links, then fine, 
Roger, Add a paragraph that provides a copy of the letter, and remove 
any references to Telstra.

Strangely I notice they didn't demand that you add a (TM) and (R) to 
the use of TELSTRA and they didn't demand you change it to SENSIS!

Hypocritical at the least!

Remove the links, but keep the refs.  They won't get the hits, they 
won't see them in their logs and people will be inconvenienced but if 
you explain why, they'll just be irate at Telstra and find another 
means of searching.

Google works pretty damn well these days!  I find more phone numbers 
there than anywhere and rarely use Telstra/Sensis whatever they want 
to call themselves, resources at all.