[LINK] The iPhone marketing honey pot...

[Rick Welykochy]

Ivan Trundle wrote:

> Optimised? Can anyone identify what they've done, and to what sites?

Marketing hype. The web designers tell marketing that they have designed
this 'n that to look really cool on Internet Explorer or on a 800 x 600
screen. As requested.

> Most sites written properly need NO optimisation at all - though it  
> does help to add a single line to allow for scaling...

That really is one of the design goals of HTML. It "streams" across
a page of *any* width and the designer can tell the HTML when to break
a line if really necessary.

It is a visual design principle that dates back to the first human writing.
We take to it naturally. Visually. Comprehensively.

But you would be amazed at the number of clients and designers who think
their you beaut 1800x1600 screens with quad pentiums are a fine benchmark
on which to base their web pages.

Time and time again I have to tell clients that, no, the pages I have
created do look different for me and for you because you have a different
screen size than I. Then they ask me to "fit" the page to *their* screen.

This is an area of web design that requires a gigantic clue stick.

Anyone have one?

cheers
rickw


-- 
________________________________________________________________
Rick Welykochy || Praxis Services || Internet Driving Instructor

The word "genius" isn't applicable in football. A genius is a guy like Norman Einstein.
      -- Joe Theisman, NFL football quarterback and sports analyst