[LINK] Freeview Launches In Australia

Ivan Trundle ivan at itrundle.com
Wed Nov 26 15:06:39 AEDT 2008

On 26/11/2008, at 1:23 PM, Richard Chirgwin wrote:

>> Having discovered that their audience share is not simply declining,
>> but rapidly moving to an alternative medium (the internet),
> Darn ... I can't find Monday's column by David Dale in the SMH online
> (the organisation is a shocker), but David Dale debunked this. We're
> watching marginally more TV now than in 2000 ... I don't have the  
> exact
> numbers because I can't find the online version...

I would expect more eyeballs to be watching TV, if only because there  
are more eyeballs in Australia than ever before, and certainly since  
2000. The article you refer to sounds interesting. And I'd be even  
more interested to know what demographic studies show: all the young  
'uns I know exclusively use the 'net for moving pictures these days,  
apart from seeing a movie once in a while on the big screen. Perhaps  
it is different in regional outposts like Canberra.


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