[LINK] Aussie TV network guilty of subliminal ads
Stilgherrian
stil at stilgherrian.com
Wed Oct 15 09:36:26 AEDT 2008
On 14/10/2008, at 6:54 PM, Richard Chirgwin wrote:
> Well; for a start, the Wikipedia article simply assumes the positive
> hypothesis ... but regardless; while I agree that Ten was in breach of
> regulations, I personally don't believe that regulators should respond
> to pseudo-science as if it were true!
Agreed.
Crikey ran a good piece on this on Friday, alas behind the paywall for
another week or so.
http://www.crikey.com.au/Media-Arts-and-Sports/20081010-Back-to-the-1950s-The-Age-and-Subliminal-advertising.html
“The very word ‘subliminal’ carries a sinister ring,” says the
opening line of
[Friday's] Age editorial. Well, so does the phrase “alien
abduction”, but that
doesn’t mean it exists or that it’s a threat to society.
My 2c worth: There is an advert on the side of a bus, which flashes
past us in the street. We barely see it, but the logo impresses itself
'cos we're already familiar with it from other media. Should we ban
buses (o bus advertising) because it's "subliminal"?
We walk quickly down the street, barely noticing the hundreds of
commercial messages on billboards, shop hoardings, shop windows,
street signage... but at some level we *have* seen them. Should we ban
signs because we may not stop to pay them conscious attention? Or ban
walking quickly, because it might expose us to dangerous subliminal
messages?
And all this is based on the pseudo-science which imagines that just
because a message is brief it is somehow more compelling, which it
isn't -- or at least this hasn't been proven.
And so what if it is? Isn't 90%+ of the activity in our mind "sub-
conscious" anyway?
Who are these idiots? Shoot them. Shoot them all.
Stil
--
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