[LINK] Aussie TV network guilty of subliminal ads

Richard Chirgwin rchirgwin at ozemail.com.au
Mon Oct 13 07:15:10 EST 2008


David Boxall wrote:
> A tin-foil hat and lead sunglasses for me.
>
> <http://www.theinquirer.net/gb/inquirer/news/2008/10/08/aussie-tv-network-guilty>
>
>   
>> *AUSTRALIA'S* Network Ten transmitted subliminal advertising during a 
>> music awards show last year, but the government media authority let it 
>> off lightly with just a stern warning.
>>     
> ...
>   
>> ACMA reviewed the broadcast and found that "rapid-cut graphics used in 
>> the program was a technique that attempted to convey information to 
>> viewers below or near the threshold of normal awareness."
>>     
> ...
>   
I love this! ... "subliminal advertising" is banned although it's an
urban myth, so Ten gets found guilty of doing something that doesn't
work, and then the report says "let it off lightly with just a stern
warning". I would have insisted it refund advertisers' dollars ...

http://www.snopes.com/business/hidden/popcorn.asp

RC



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