[LINK] Aussie TV network guilty of subliminal ads
Roger.Clarke at xamax.com.au
Wed Oct 15 09:55:04 EST 2008
At 9:36 AM +1100 15/10/08, Stilgherrian wrote:
>And all this is based on the pseudo-science which imagines that just
>because a message is brief it is somehow more compelling, which it
>isn't -- or at least this hasn't been proven.
I think Richard and Stil are both missing a key aspect of this.
It's not the brevity that's the major concern; it's the surreptitiousness.
You know the bus is there, and the 'marketing messages' on it. Ditto
the billboards, shop hoardings, shop windows, street signage
The nature of 'subliminal' ads is that they're designed to be
undetectable by the conscious mind, and to reach directly to the
Whether it's *effective* mind-manipulation / brain-washing /
insert-preferred-bugbear-here is open to plenty of debate. (Although
presumably some corners of the experimental psych literature can shed
some light on that).
But the practice is objectionable on the grounds of
surreptitiousness, whether or not it actually does any psychological
Roger Clarke http://www.anu.edu.au/people/Roger.Clarke/
Xamax Consultancy Pty Ltd 78 Sidaway St, Chapman ACT 2611 AUSTRALIA
Tel: +61 2 6288 1472, and 6288 6916
mailto:Roger.Clarke at xamax.com.au http://www.xamax.com.au/
Visiting Professor in Info Science & Eng Australian National University
Visiting Professor in the eCommerce Program University of Hong Kong
Visiting Professor in the Cyberspace Law & Policy Centre Uni of NSW
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