[LINK] Smartcard mooted for federal welfare payments

Stilgherrian stil at stilgherrian.com
Tue Apr 21 11:23:05 AEST 2009

On 21/04/2009, at 11:10 AM, Pilcher, Fred wrote:
>> A serious difficulty is that the card uses the Eftpos
>> network, which means customers are unable to obtain a current
>> balance or check whether money has been paid into the account.
> "Customers"?
> I'm confused.

I don't know why there's confusion. The idea of calling the people an  
organisations serves "customers" (so that the staff supposedly start  
thinking customers = service = a customer service-oriented approach)  
is hardly new. In the case of Centrelink it's been in operation for  
years and years.

Whether this strategy actually works or not is arguable, sure. But  
after this length of time there shouldn't be any "confusion" about it.  
"Customer" is as good a word as any.


Stilgherrian http://stilgherrian.com/
Internet, IT and Media Consulting, Sydney, Australia
mobile +61 407 623 600
fax +61 2 9516 5630
Twitter: stilgherrian
Skype: stilgherrian
ABN 25 231 641 421

More information about the Link mailing list