[LINK] The Whuffie Factor: applied Cluetrain Manifesto for the twenty-first century

[Kim Holburn]

<http://www.boingboing.net/2009/04/21/the-whuffie-factor-a.html>
> The Whuffie Factor: applied Cluetrain Manifesto for the twenty-first  
> century
>
> Tara Hunt's The Whuffie Factor is a quick, insightful update to  
> books like The Cluetrain Manifesto, the seminal work that described  
> the means by which conversations were conducted online and advised  
> companies on how to join the conversation without seeming smarmy or  
> patronizing. As Hunt points out, Cluetrain preceded the rise of  
> blogging, not to mention Twitter, social networking services, and  
> all the other key elements of modern online conversation.


-- 
Kim Holburn
IT Network & Security Consultant
Ph: +39 06 855 4294  M: +39 3494957443
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