[LINK] Cable TV and privacy
stephen at melbpc.org.au
stephen at melbpc.org.au
Thu Apr 23 20:38:46 AEST 2009
US Congress to hold hearing on cable advertising 14 hours ago
PHILADELPHIA (AP) Congress is looking into plans by cable TV operators
to roll out targeted advertising amid concerns that they will infringe on
consumer privacy.
The House subcommittee on Communications, Technology and the Internet
will hold a hearing Thursday morning that will look at new uses for
digital set-top boxes. (microphones?)
Cable TV companies have plans to use set-top boxes to collect data and
direct ads more targeted to individual household preferences.
Consumer advocacy groups are wary of such plans.
Canoe Ventures, a consortium comprised of the nation's six largest cable
operators, is expected to roll out targeted and interactive ads
nationally this year.
Several operators also are individually testing or rolling out targeted
ads, including Philadelphia-based Comcast Corp. and Cablevision Systems
Corp. of Bethpage, N.Y.
Copyright © 2009 The Associated Press. All rights reserved.
http://www.google.com/hostednews/ap/article/ALeqM5h1evfzGsdv8T_xKJworW0Wrm
d21AD97NMHF03
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Cheers,
Stephen
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