[LINK] web: Build Profit Not DMCA Suits - YouTube and the Wedding March - NYTimes.com

[Jan Whitaker]

"July 30, 2009
Build Profit Not DMCA Suits: YouTube and the Wedding March
By DANA OSHIRO of ReadWriteWeb

An unconventional wedding march in Saint Paul, Minnesota sent sparks 
across the web. Not only was it a celebration of couple Jill Peterson 
and Kevin Heinz's eternal union, but it was a shift in how copyright 
owners can interact with unlicensed content users. After being 
uploaded to YouTube only 12 days ago, an elaborate wedding dance 
routine to Chris Brown's, "Forever" has already garnered more than 12 
million views. And according to the YouTube blog, rather than 
blocking usage of their unlicensed property, Sony instead used 
Google's tracking tools to monetize.

After content owners provide Google with copies of their assets and 
ownership agreements, YouTube's matching engine detects protected 
works and displays them in a partner dashboard. In the past, rights 
owners like Warner Music have used the automated ContentID feature to 
block unlicensed usage including, in extreme cas..." (6 August 2009)
      http://www.nytimes.com/external/readwriteweb/2009/07/30/30readwriteweb-build-profit-not-dmca-suits-youtube-and-the-97314.html?pagewanted=print
      http://snipurl.com/oswxb


Melbourne, Victoria, Australia
jwhit at janwhitaker.com
blog: http://janwhitaker.com/jansblog/
business: http://www.janwhitaker.com

Our truest response to the irrationality of the world is to paint or 
sing or write, for only in such response do we find truth.
~Madeline L'Engle, writer

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