[LINK] cheap screens

[Kim Holburn]

There's an article in the FT:
http://www.ft.com/cms/s/0/344bb682-8d20-11de-a540-00144feabdc0.html?nclick_check=1

> Pepsi gives readers a taste of the future with Harry Potter-style ad

> When Entertainment Weekly readers open the magazine next month, they  
> will discover people talking to them from a wafer-thin video screen  
> built into a printed page in a marketing experiment that highlights  
> the radical new strategies advertisers are employing to reach  
> consumers.

....

> Although the companies declined to discuss the cost of the  
> promotion, one magazine industry executive familiar with the  
> technology estimated the ad on 100,000 copies would cost in the low  
> seven-figure range.
>
> On that basis, the cost of one full-page ad page for an advertiser  
> in Entertainment Weekly would be many times higher than 9 cents per  
> regular page, based on the magazine's current rate card.

It's amazing that they can create video screens that cheap (although  
I'd rather do anything than try to read a newspaper or even a web page  
with moving ads).

It just shows that technically cheap ebooks and emagazines are not far  
off.  We just have to sort out the licensing.  Not simple though.


-- 
Kim Holburn
IT Network & Security Consultant
Ph: +39 06 855 4294  M: +39 3494957443
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