[LINK] US digital tv switch going ahead -- sort of
David Lochrin
dlochrin at d2.net.au
Thu Feb 12 12:00:25 AEDT 2009
It's an interesting discussion. I wonder about motivation for takeup of digital TV, cable TV, and use of the Internet.
What added value does the U.S. cable-TV customer get over & above free-to-air TV? No ads? And does the digital FTA TV signal have a higher resolution than the analogue signal which is being switched off? Has anyone estimated likely leakage to the Internet?
My impression is that Oz pay-TV is mainly attractive to those who watch a lot of TV, and I assume it also has no ads or at least a low advertising intensity (?). It's not even available in medium sized regional centres, let alone smaller country towns. I think if the FTA signals were switched off there would be a mass defection to the Internet (especially if the national broadband network were in place) and the ubiquitous video shop.
David
More information about the Link
mailing list