[LINK] the trouble with SMS reliance

Jan Whitaker jwhit at janwhitaker.com
Fri Jan 9 10:50:45 AEDT 2009


http://www.theage.com.au/travel/tiger-refuses-full-refund-to-woman-booked-on-nonexistent-flight-20090108-7ca1.html

The gist:
text message arrives an hour after a plane leaves, and even then, the 
message was to check email. The consumer was in no place where she 
could check her email.

Interesting problem in bad business process.

Jan


Melbourne, Victoria, Australia
jwhit at janwhitaker.com
business: http://www.janwhitaker.com
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~Madeline L'Engle, writer

Writing Lesson #54:
Learn to love revision. Think of it as polishing the silver for 
guests. - JW, May, 2007
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