[LINK] Nielsen Hugely Underestimates Australian BitTorrent Traffic
kim at holburn.net
Mon Jun 1 18:30:10 EST 2009
> Nielsen Hugely Underestimates BitTorrent Traffic
> Written by Ernesto on May 31, 2009
> BitTorrent’s user base is growing month by month and has reached a
> level where reputable marketing research companies have started to
> look into the phenomenon. Over the years Nielsen Media has optimized
> their ratings system for television, radio and films - but on the
> other hand their BitTorrent traffic estimates are far from accurate.
> mininova traffic to ausNielsen, one of the largest market research
> companies worldwide is probably best known for their TV-show ratings
> in the US. However, they’re also looking into less old fashioned
> media outlets such as BitTorrent. Most recently, they say they have
> found an interesting trend in Australia.
> “Total visits by Australians to BitTorrent websites including
> Mininova, The Pirate Bay, isoHunt, TorrentReactor and Torrentz grew
> from 785,000 in April last year to 1,049,000 in April this year,
> Nielsen says. This is a year-on-year increase of 33.6 percent,” The
> Age wrote a few days ago.
> This may sound like a lot of traffic, but since Nielsen reports the
> number of visits and not the unique visitors we expected it to be
> much higher. Luckily, Mininova was kind enough to give us some
> insight into their statistics so we could check how accurate
> Nielsen’s estimates are. The results are quite a shock.
> When we look at the statistics of Mininova alone, we see that the
> site had 6,268,969 Aussie visits in April and a massive 33,162,846
> Aussie page views. Compared to the same month in 2008 (4,144,556
> visits), this is an increase of more than 50 percent.
> So, the Australian visitors to Mininova alone are already 600%
> higher than Nielsen’s estimates of the total traffic to Mininova,
> The Pirate Bay, isoHunt, TorrentReactor and Torrentz. Unfortunately
> we don’t have any details on the methodology or sample Nielsen used,
> but it’s certainly not very representative.
> Perhaps even more worrying, The Age attributes the surge in traffic
> to the economic downturn, without providing any evidence for a
> causal relationship between the two events. Over the past 5 years
> most BitTorrent sites have seen huge traffic increases every year,
> also when the economy was in an upswing.
> Even more so, the money generated by (legal and illegal) use of
> BitTorrent and other file-sharing networks is greater than the
> combined revenue of the various entertainment industry bodies who
> try to stop piracy. One could argue that without piracy the whole
> economy would collapse.
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