[LINK] Grocery Choice - what's the problem?
jwhit at melbpc.org.au
Mon Jun 29 17:36:16 EST 2009
At 04:59 PM 29/06/2009, Sylvano wrote:
>I would have thought that kind of was the purpose ;-) ....
And it does work when consumers have the information. They'll go for
the cheaper price of the same object every time if they can find that
out. Whoda thought?
I've noted that Coles has dropped its milk and bread prices on the
'home brand' stuff to match Aldi to the penny. But they charge nearly
twice as much for say the better brand of multigrain. What I used to
pay $2.50/loaf for is now over $4. I nearly fainted when I saw it. So
don't let the chains fool you. They aren't losing money by price
matching on some items at all. And I attribute it to staff costs and
range of stock. I was nearly tripping over staff at that Coles store,
where as at Aldi, you can usually wrangle an answer out of the one
doing the restocking. Because they aren't specialised, they know what
is available thorughout the store, not just which aisle it might be on.
Melbourne, Victoria, Australia
jwhit at janwhitaker.com
Our truest response to the irrationality of the world is to paint or
sing or write, for only in such response do we find truth.
~Madeline L'Engle, writer
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