[LINK] Google ads to use browsing behaviour targeting.

[Jan Whitaker]

At 02:08 PM 13/03/2009, Sylvano wrote:
>Google is moving beyond site content matching and is will use cookies to
>track web browsing behaviour to classify people into types and so extend
>their advertising targeting smarts.

http://bits.blogs.nytimes.com/2009/03/12/a-guide-to-googles-new-privacy-controls/

compares the google approach with others in the marketplace

Jan



Melbourne, Victoria, Australia
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