[LINK] Twitter drop-off rates (was Re: Forum on high speed bandwidth in Australia - this Thursday)

Stilgherrian stil at stilgherrian.com
Mon May 4 17:33:48 EST 2009


On 04/05/2009, at 5:17 PM, Eric Scheid wrote:
> What web bugs? the only ones I see on twitter.com are google  
> analytics.

OK, so that's what I get for relying on someone's millionth-hand  
comment instead of checking for myself. :)

So, where does Neilsen get its data?


> A somewhat better approach might be to look at a large sample of  
> accounts
> and note the date of their last tweet. This would of course exclude  
> any
> locked accounts, but would include all API driven posts. It wouldn't  
> measure
> how many are still simply reading (and not posting, aka "lurking").

Indeed... and that comes to the definition of what a "user" is. Of  
course, from an advertiser's point of view, it doesn't matter if  
they're posting of not. As long as they're looking! ;)

Stil



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