[LINK] Broadband Around the World - Telstra claims one of the highest ARPU's in the World
tomk at unwired.com.au
Fri May 22 11:44:45 EST 2009
> -----Original Message-----
> From: link-bounces at mailman1.anu.edu.au
> [mailto:link-bounces at mailman1.anu.edu.au] On Behalf Of
> Richard Chirgwin
> Sent: Friday, 22 May 2009 10:14 AM
> They did not come up with a "real ARPU". The methodology is
> set out on the OECD
>It is based, as I said, on price for different plans at the advertised
speed. In fact, the OECD uses "promotional
>units" - the advertised plan price, and that alone, with no allowance
for buying patterns.
>Now, across the whole industry, Australia's ARPU might be more than $40
... around $30 in USD. So there's no
>justification for saying, as this will inevitably be reported, that
"Australians pay more than $50 per month" or
>If I wanted a genuine basis of comparison, I would look at:
>(Average disposable income (normalised to US dollars) / Industry-wide
ARPU by country (in US dollars))
>This could then be expressed as % of disposable income per Mbps.
>This would tell us how much of their disposable income people in
different OECD countries have to spend to get access >to the Internet,
without the artificial distortions of a silly and inadequate figure.
>It would relate the price to the ability to pay, and provide a decent
basis for debate.
Actually, Richard there is a better and more accurate measurement,
unfortunately, few have access to it.
That 50% of all Telstra IP user traffic goes via the US (PAIX) via
Telstras 12 racks in-situ.
That 100% of the Telstra IP users are on the plans that Richard
>To extend the example, today's Telstra ADSL plan prices are $29.95,
$39.95, $59.95, $69.95, $79.95, $89.95, $99.95
>and $149.95; the average is about $75.50.
That each plan has monthly MB download/upload Cap.
That Telstras traffic across the PAIX backbone is an accurate reflection
of 50% of the Australian Internet Users traffic habits.
Then methodology equals, Total CAP from all plans under $50.00 * 100% of
Telstra IP users * 50% >< PAIX in/out traffic.
Suprisingly the answer is a few thousand terrabytes short.
So lets add-in the CAP voilumes of the hifgher plans and divide the
utilisation by 1/8th for each plan.
Still a few thousand TB short.
Its not until we say that 35% of Telstra users are on the highest CAP
plan that the traffic at 50% comes close to equalising with the actual
So Richard, without fear of contradiction, I can safely say that if we
assume that 75% of users are on Telstras lowest plan ($29.95) and 35%
are on Telstras highest Plan $149.95 then the average according to the
numbers I have which are:
Total internet. . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total IP & data access . . . . . . . . . . . . . . . . . . . . . . . .
from the TELSTRA PDF Annual Report 2008
A total of $4,231,000,000 (including mobile data plans).
I therefore get ARPU's of :
65% $249.70 each subscriber.
35% $134.45 each subscriber.
Yep - definitely the highest in the world.
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