[LINK] Murdoch to block Google

[Marghanita da Cruz]

Ivan Trundle wrote:
> On 10/11/2009, at 7:57 AM, Jan Whitaker wrote:
> 
>> Murdoch could block Google searches entirely
> 
> ?but they probably won't, since they don't want to give up the traffic  
> that Google sends their way. It seems to me that Murdoch wants his  
> cake and wishes to eat it as well: he wants Google traffic AND he  
> wants Google to pay him for it.
> 
> Google UK's response sums it up:
> 
> "Publishers put their content on the Web because they want it to be  
> found. Very few choose not to include their material in Google News  
> and Web search. But if they tell us not to include it, we don't."
> 
> As for Murdoch's sabre-rattling and howler interpretation of fair use:
> 
>> "There's a doctrine called fair use, which we believe to be  
>> challenged in the courts and would bar it altogether... but we'll  
>> take that slowly."
> 
> Newscorp aggregators (like almost all news companies) have been making  
> use of fair use provisions for years. I suspect that Murdoch is  
> blinded to the importance of profit over and above the importance of  
> fair use and reporting, and the history of fair use in copyright law.
> 
> However, I can understand his world view that there are few news sites  
> actually making any money. I'm just not convinced that a subscription  
> model will work in an environment where news can be found for free.  
> Just ask anyone under 25 if they pay to receive news?.
> 
<snip>

Are those under 25 with or without a
mobile phone?

There is some suggestion that what is
being proposed is a cocoon environment
where you can chat with like minded people.

So, for example, they would post stories
of interest to Linkers, a linkedin group
or tweet on a topic for a fee -
presumably it will be their
original/exclusive content and not any
syndicated stuff. This is a move away
from the current syndicated media
approach and one would hope is a bit
more objective than delivering
press/video releases. Which the Obama
administration has demonstrated they
can do themselves.

As a case study, Linkers might like to
monitor the build up to the imminent
arrival of Tiger Woods in Melbourne -
for an appearance fee of $3,000,000 plus
expenses paid by the Victorian
Government.The Australian contributed
with a profile of Tiger Wood's Caddy in
last weekend's magazine.

Murdoch sees New corp as a content creator
and he wants to be paid for that.

So, if the ABC wants to broadcast his
footage they can pay for that. Or the
public can subscribe directly to his
service/watch his TV channel/buy his
paper.

Marghanita
-- 
Marghanita da Cruz
http://ramin.com.au
Tel: 0414-869202