[LINK] "Wow. These are some fancy handouts."

Ivan Trundle ivan at itrundle.com
Wed Oct 7 15:50:58 AEDT 2009

On 07/10/2009, at 3:22 PM, Marghanita da Cruz wrote:

> <http://green.asus.com/english/default.aspx?page=post&IDno=98&nKind=news 
> >
> and the european eco-label....
> <http://www.eco-label.com/

I think that Apple has quite a lot to say on so called 'green- 
washing'. They have been particularly critical of so-called green  
assessments which they believed to be inadequate, and did not take  
into account all factors relating to the complete life-cycle - and  
beyond - of a given product, including shipping costs of raw  
materials, and business energy costs.

A good starting point:

But I do commend Apple for taking this seriously and seeking to  
ameliorate the issue on so many levels, and not just in product  
manufacture and recycling - they go much further than this as a  
general corporate citizen, with commuter programs and the like.


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