[LINK] Future Forum

Tom Koltai tomk at unwired.com.au
Sun Oct 25 12:12:20 AEDT 2009

> -----Original Message-----
> From: link-bounces at mailman1.anu.edu.au 
> [mailto:link-bounces at mailman1.anu.edu.au] On Behalf Of Brenda Aynsley
> Sent: Sunday, 25 October 2009 10:54 AM
> To: The Link Institute
> Subject: [LINK] Future Forum
> This is not an advertisement, but in bringing it up for discussion, I 
> guess I am giving it more publicity than it deserves IMHO.
> I came across this today at 
> http://www.futureforum.com.au/_literature_31157/Future_Forum_Brochure
> Logos for mccrindle research,KPMG, CSIRO, Future Expoloration 
> Network, 
> Curtin University, Incept Labs, Fresh, DBL appear and the business of 
> the day is directed at:
> . Future Forum is designed for senior business executives, 
> department heads, and leaders of government and non-profit 
> organisations: CEOs, 
> Directors, GMs, CIOs, CFOs, HR managers, Sustainability officers, 
> Research managers, Innovation managers.
> . Essential for leaders in Finance, Manufacturing, FMGC, Retail, 
> Professional Services, Hospitality, ICT, Education, 
> Government and the 
> Non-profit Sector.
> who will learn about:
> Where TECHNOLOGY will take business over the next decade 
> Strategies to manage future ECONOMIC VOLATILITY Forecasts of 
> Australia's DEMOGRAPHIC SHIFTS Insights into the 
> ever-changing CUSTOMER ASPIRATIONS How to harness ideas and 
> commercialise INNOVATION
> and I am staggered that not one woman appears as an expert 
> presenter in 
> this forum where 9 speakers are presenting.  The only female in this 
> brochure is the little girl sitting on a chair in the middle of the 
> fallow field watching snow on the television?
> To have some of these organisations associated as 
> collaborators in this 
> high priced presentation is astonishing.  Somehow this whole thing 
> offends me presenting a future by men, of men, for women.
> How say you?
> cheers
> brenda

Actually Brenda, not withstanding your comment about obvious male
predilection stereotyping  after reading the brochure I don't understand
why they chose the little girl watching TV in the Bush.

I certainly don't read into it any relevancy. The mere fact that they
chose to use a person obviously in the country receiving poor quality
signal on one screen and obviously a digital picture on the other seems
to be to be irrelevant.

Yes farming will be more important in the future, yes farming
communities will have women included.
Advertising via FTA and cable is failing fast. What the hell has someone
in the bush watching TV got to do with our future?

In twenty years time, I doubt sincerely that anyone will have a TV set
with rabbit ears attached - or even a Foxtel dish.
Therefore the imagery is clue that the convenors of this conference have
absolutely no clue about the future.

But the imagery of a snowy picture at the bottom and the clear
(digital?) picture on the top screen allows me to respond..... (Tongue
in cheek.)

Little girl in brochure potentially identified as Kate:

>From a Perceptric Blog posting 
Entertainment for the Bush? They Don't need it - They're Busy Farming...

>From the SMH..
The Tribal Mind: We doubt they'd suit the office
by David Dale
The article started out..
"FOR centuries (well, a century and a half, at least), Australians have
been fascinated by the question of whether there is a fundamental
difference between city people and country people."
And it went on to prove why the Nielsen's rating "Black Box" viewer
ratings system was not actually designed to include real country viewers
but only the "banana region of Brissie to Melbourne.

In response Kate, resident of somewhere on the Darling Downs wrote her

I can appreciate that.
I live 770km from Adelaide in far western NSW, 1000km from Sydney. Not
only do i live no where near sea water (in fact, living on the Darling
down stream from Cubbie Station, I live no where near any water), I have
access to three television stations.
I point this out as a slight anomaly in remote and isolated NSW. I once
lived in Ungarie (also NSW, not nearly as far west) and we only had two
channels (one which i think was primarily WIN, but took some programmes
from Seven and some from Ten - was always disappointed that we never got
the see the Henderson Kids).
However, now, i have Imparja (which is a nice merge between Nine and Ten
where they show the worst bits from both channels and nothing of the
good stuff - except House, NCIS and there was something else I enjoyed)
... Prime or Southern Cross Broadcasting QLD (clearly I dont pay that
much attention to its name - i did watch Brother's and Sisters, i also
watch Ugly Betty and I did watch Passions - not that i am happy about
this this evening, unhappy that it's been replaced by 'champ cars'?) and
the ABC.
In my entire existence, i had access to SBS for two of the four years I
lived in Lismore, the two years I lived in Tassie, the two years i lived
in Sydney and when i lived in Canberra (oh the pain). A total of less
than a third of my life (and i've lived in Australia for somewhere
around 27 and a half years of my life now).
I am disappointed that in order to see SBS I would have to get Pay TV
(not great for soccer world cups, nor watching Iron Chef, even if they
are repeats), but to see ABC 2 I would also have to do that.
When digital rolls out in the bush area, I would have to be concerned
that because digital has such limited range I think i'll probably lose
one of my three channels. As it is, for the last five weeks Imparja has
not been terribly robust (that said, since i arrived here - two and a
half years ago - I have not been able to receive all three channels at
once unless black and white and grainy imagery counts).
It's great that people want to find out what regional Australian's
watch. It's a pity that no one cares what remote and isolated
Australians watch. And its worse that to get half way decent programming
we have to fork out for pay tv!
Worse still - given that rural, remote and isolated Australians
generally have less in the way of (well) everything, they should be a
bigger market for telecommunications generally - at least, that's how i
get all of my information. Then again, we were lucky to get moderately
decent ADSL before Telstra was sold.
Perhaps the government could consider either funding better television
(then again, its a Liberal government) or better access to
Sorry - I should know better than to make stupid statements!
Sorry about the length - feel free to edit as appropriate.

Posted by: kate on July 24, 2007 3:29 AM

> Brenda Aynsley, FACS, PCP, HLM, ACCE Associate
> Director Community Affairs Board, Australian Computer Society 
> Immediate Past Chairman ACS SA Branch www.acs.org.au/sa
> --
> Director Oz Business Partners http://www.ozbusinesspartners.com/
> Mobile:+61(0) 412 662 988 || Skype/Yahoo/Twitter: baynsley 
> Phone:08 7127 0107 : 08 8357 8844  Fax:08 8272 7486
> --
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