[LINK] 'now we are listening'
stephen at melbpc.org.au
stephen at melbpc.org.au
Tue Sep 8 17:37:19 AEST 2009
Last vestige of Trujillo era about to log off
by DAN OAKES The Age September 7, 2009
<http://www.theage.com.au/technology/biz-tech/last-vestige-of-trujillo-
era-about-to-log-off-20090908-fevz.html>
TELSTRA will shut down as soon as today its propaganda website, sweeping
away one of the last vestiges of the Sol Trujillo era.
The axing of the website www.nowwearetalking.com.au is the latest sign
that new chief executive David Thodey is determined to reshape Telstra's
relationship with regulators, customers and the Federal Government.
As one former Telstra insider told BusinessDay while the board was in the
process of selecting Mr Trujillo's successor: "Thodey's the kind of bloke
who'd have a website called nowwearelistening instead."
The website was set up in December 2005 by Mr Trujillo's public affairs
chief, Phil Burgess, to attack regulators and rivals, but it was at the
heart of some of the more unsavoury incidents in Mr Trujillo's four-year
reign.
Last year, Telstra PR staffer Rod Bruem wrote: "From what I've heard from
people who've worked at SingTel Optus, [a] rotten, despicable culture is
still at the core of that company. It is an arm of the Singapore
Government, one of the most hideous totalitarian regimes in Asia."
Also last year, Labor Senator Kate Lundy said she was shocked and
devastated after nowwearetalking posted an article, again by Mr Bruem,
accusing her of debating telecommunications issues without disclosing her
marriage to David Forman, head of the Telstra critic the Competitive
Carriers Coalition.
Mr Thodey has reached out to Government and regulators such as the
Australian Competition and Consumer Commission since his appointment in
an effort to repair relationships damaged during the Trujillo era.
Only two weeks ago, the Telecommunications Industry Ombudsman, Deirdre
O'Donnell, endorsed what she said was Telstra's new, co-operative
attitude.
It is believed that Telstra is looking at opening a new portal as part of
its main website, with more emphasis on feedback from customers.
--
Cheers,
Stephen
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