[LINK] IPTv

[Stilgherrian]

On 14/04/2010, at 4:49 PM, Kim Holburn wrote:
> Is there any good reason why Australian content from Australian  
> servers should be metered by Australian ISPs?

It allows ISPs the ability to segment their market into product pricing points, so that they can make more revenue from "heavy users" who can afford to spend more while still offering an acceptable product at a lower price point at the lower end of the market.

Being able to advertised a a big headline figure of $19.95 a month and have the rest of the cost hidden in the fine print is an easier sell. As one telco pricing strategist once told me, albeit in the context of mobile phone plans, the aim is [my paraphrase] to make competing products easy to understand at a superficial level but hard to compare in any depth.

Pricing choices are largely driven by psychological and what-the-market-will-bear marketing choices. I'm guessing trying to sell a product that changed differently based on the location of the other traffic endpoint would be difficult to sell.

(I know saying "iView is unmetered" is still different pricing based on the location of the other traffic endpoint, but it's perhaps easier to sell.)

Stil


-- 
Stilgherrian http://stilgherrian.com/
Internet, IT and Media Consulting, Sydney, Australia
mobile +61 407 623 600
fax +61 2 8569 2006
Twitter: stilgherrian
Skype: stilgherrian
ABN 25 231 641 421