[LINK] Google Don't Be Evil (Re: Google Secret Privacy Document Leaked)
thoughtmaybe.com
community at thoughtmaybe.com
Wed Aug 11 14:59:29 AEST 2010
This is interesting Roger.
Google loves to repeatedly state that it's motto, philosophy or 'guideline'
is "Don't Be Evil" in some way or another. You've linked to their 'corporate
principles' webpage and their investment 'code of conduct' page which shows
this. I've even got some footage somewhere of Marrisa Mayer -- the young,
blonde, Google Vice President -- explaining the story of how she thinks
"Don't Be Evil" became the 'company motto'. One of the founders, Sergey
Brin, also explained the same on camera, embracing the "Don't Be Evil"
motto, if my memory serves me well and obviously there's been numerous other
interviews and quotes pertaining to this from these and other executives in
the press and elsewhere too...
So while you make an excellent point that "Google is emphatically not built
on the normative statement that 'the company should not do evil'", but
rather "vague and completely non-binding" variants of "Don't Be Evil",
hasn't Google still made those vague and completely non-binding statements?
And yes, I know, even though they may embrace these PR opportunities to
ramble on and on about what it potentially means for them and their
business, those statements doesn't constitute an "official" anything. But
anyway, since when is an official motto binding? It's a completely trivial
but necessary and powerful component of branding isn't it? It's by design to
be vague and completely non-binding.
So what about the 'codes of conduct' or a statement of 'corporate
principles' then? Well, yes, these don't mean shit and still certainly don't
hold anyone accountable either. Even holding corporations accountable by
*laws* seems hard enough.
But getting back on track -- I don't understand why you say there is a
falsehood about Google having a motto about 'Don't be evil', when they
clearly love to say that there is and even attempt to use it to their
benefit, which is obviously in reality to their own detriment.
Surely it would be fair to say that the Google motto *is* "Don't Be Evil"
since they repeatedly say so themselves?
-Jord.
----- Original Message -----
From: "Roger Clarke" <Roger.Clarke at xamax.com.au>
To: "privacy" <privacy at lists.efa.org.au>; <link at mailman1.anu.edu.au>
Sent: Wednesday, August 11, 2010 8:17 AM
Subject: [LINK] Google Secret Privacy Document Leaked
> >Google Agonizes on Privacy as Ad World Vaults Ahead
>>By JESSICA E. VASCELLARO
>>The Wall Street Journal
>>http://online.wsj.com/article/SB10001424052748703309704575413553851854026.html
>
> [This is easily the worst article I've read in the WSJ for a long time.
>
> [It's a meandering, waffley review of a dated document, and far more
> like an advertorial than a respectable paper should ever publish.
>
> [And it perpetuates the falsehood about Google having a motto about
> 'Don't be evil'. See:
> http://www.rogerclarke.com/II/Gurgle0604.html#Conc (2006)
>
> "An examination of Google's alleged motto is instructive. Google is
> emphatically not built on the normative statement that 'the company
> should not do evil'. Two variants are evident on the web-site. One is
> merely as number 6 of 'Ten things Google has found to be true' [1],
> and the statement is actually descriptive, not normative: "you can
> make money without doing evil". The other variant is the statement
> "Our informal corporate motto is `Don't be evil'". This is vague and
> completely non-binding. It appears as part of a so-called `Code of
> Conduct' which, firstly, appears in the `investor' part of Google's
> web-site [2] rather than being communicated to customers, and,
> secondly, omits any form of protection for the company's users. (The
> Code arguably provides far more protection for cats than for users,
> in that para. IIe flippantly warns them off Google Inc. premises)."
>
> [1] http://www.google.com/corporate/tenthings.html
> [2] http://investor.google.com/corporate/code-of-conduct.html
>
>
> --
> Roger Clarke http://www.rogerclarke.com/
>
> Xamax Consultancy Pty Ltd 78 Sidaway St, Chapman ACT 2611 AUSTRALIA
> Tel: +61 2 6288 1472, and 6288 6916
> mailto:Roger.Clarke at xamax.com.au http://www.xamax.com.au/
>
> Visiting Professor in the Cyberspace Law & Policy Centre Uni of NSW
> Visiting Professor in Computer Science Australian National University
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