[LINK] BlueCava tracks individual devices, assigns creditworthiness

[Stilgherrian]

So, you thought tracking cookies were bad...

"IRVINE, Calif.—David Norris wants to collect the digital equivalent of fingerprints from every computer, cellphone and TV set-top box in the world.

He's off to a good start. So far, Mr. Norris's start-up company, BlueCava Inc., has identified 200 million devices. By the end of next year, BlueCava says it expects to have cataloged one billion of the world's estimated 10 billion devices...

BlueCava says the information it collects about devices can't be traced back to individuals..."

I think Mr Norris is telling rather a big fib with that last line.

The full article's quite a good read. If by "good" you mean "scary".

http://online.wsj.com/article/SB10001424052748704679204575646704100959546.html?mod=WSJ_Tech_LEADSecond

Stil


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