[LINK] BlueCava tracks individual devices, assigns creditworthiness

Fernando Cassia fcassia at gmail.com
Thu Dec 2 10:35:40 AEDT 2010


On Wed, Dec 1, 2010 at 6:08 PM, Stilgherrian <stil at stilgherrian.com> wrote:

> So, you thought tracking cookies were bad...
>
> "IRVINE, Calif.—David Norris wants to collect the digital equivalent of
> fingerprints from every computer, cellphone and TV set-top box in the world.
>


By device fingerprints, maybe he meant "MAC ADDRESS". Those are unique and
cannot be easily masked or changed at will unlimited times like a browser
user-agent string in a point-and-click fashion.

FC



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