[LINK] Government gives thumbs down to PDF format

[Marghanita da Cruz]

Ivan Trundle wrote:
<snip>
> No, it is not. 
> 
> Good (and great) graphic designers put communication first, and are taught this as a first principle. Otherwise they wouldn't find any work. Their bias is to communicate well.  A core responsibility of the designer's job is to present information in a way that is both accessible and memorable.
> 
> Their training is to make stuff actually work for the intended audience. Good design is always interpreted as practically invisible.
> 
> Good graphic designers are particular about doing it right, and getting the detail right, too. Being 'right' means following the brief, which is invariably to communicate something to the audience described.
> 
> Bland and inaccurate generalisations about any profession or population annoy the #$%& out of me, and this thread is one of the most recent and persistent examples.
> 
<snip>

The problem is that Graphic Designer have too much influence 
in the online world - though I think this is changing - the 
filmmakers are taking over. These two methods of 
communication have evolved over time and no doubt effective 
online communication will too. However, we are not there yet 
and using PDF to deliver information online is not helpful - 
unless of course you have an A4 screen...

Marghanita
-- 
Marghanita da Cruz
http://ramin.com.au
Tel: 0414-869202