[LINK] Fwd: MR148/2010: Increased internet use underpinning Australians’ engagement with the digital economy [SEC=UNCLASSIFIED]

[Antony Barry]

Begin forwarded message:

> From: media at acma.gov.au
> Date: 11 November 2010 12:03:01 PM AEDT
> To: <tony at tony-barry.emu.id.au>
> Subject: MR148/2010: Increased internet use underpinning Australians’ engagement with the digital economy [SEC=UNCLASSIFIED]
> Reply-To: media at acma.gov.au
> 
> Increased internet use underpinning Australians’ engagement with the digital economy
> 
> Research from the Australian Communications and Media Authority shows that Australians are embracing the digital economy, with big increases in the volume of data downloaded, time spent online and activities undertaken online.
> 
> ‘Most Australians today have access to the internet at multiple locations, whether at home, work or elsewhere. Increasingly mobile internet is emerging as a complement to traditional fixed-line internet, allowing increased flexibility in terms of where and how the internet is accessed,’ said ACMA Chairman, Chris Chapman.
> 
> At June 2010, approximately 77 per cent of the population 14 years and over were connected to the internet at home and 66 per cent had a broadband connection. Nearly 2.4 million people used the internet via their handheld mobile during June 2010, up from 1.6 million during June 2009.
> 
> ‘Australians are using the internet more intensively, going online more often for a much wider range of reasons,’ said Mr Chapman.
> 
> Over the past five years, the frequency of internet use in Australia has steadily increased to the point where 28 per cent of people 14 years and over were estimated to be ‘heavy’ users (online more than 15 hours a week) in June 2010. A further 27 per cent were considered medium users (between 7 and 15 hours a week) and 23 per cent light users (up to 7 hours a week). Only 14 per cent were deemed to be heavy users during June 2005.
> 
> ‘To the majority of Australians the internet is not just an entertainment tool but increasingly an essential part of their everyday lives, providing access to critical information and services. Australians now use the internet for a wide range of activities with communications, research, information, banking and finance and general browsing being most popular,’ said Mr Chapman.
> 
> Facilitated by increased internet speeds, the volume of information and content accessed by Australians via the internet is growing significantly, with 155,503 terabytes of data downloaded in Australia during the June quarter of 2010, compared to 99,249 terabytes during the June quarter of 2009, a year on year increase of almost 57 per cent and again consistent with exponential trend witnessed over the last several years. 
> 
> Online social networking continues to be a major driving force in the increasing intensity of online participation. During June 2010 alone, 8.7 million Australians accessed mainstream social networking sites such as Facebook and YouTube from home, spending in total more than 41.5 million hours on these sites.
> 
> For many Australians the internet is also becoming an important source of news and information with over 6 million persons accessing the mainstream online news sites from home during June 2010. 
> 
> The report is available on the ACMA website.
> 
> For more information or to arrange an interview please contact: Donald Robertson, Media Manager, on (02) 9334 7980, 0418 86 1766 or media at acma.gov.au.
> ________________________________________
> The ACMA is Australia’s regulator for broadcasting, the internet, radiocommunications and telecommunications. The ACMA’s strategic intent is to make communications and media work in Australia’s public interest. For more information: www.acma.gov.au. 
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> 
> Australia in the digital economy: key data
> Indicator	June 2009	June 2010
> Connectivity
> Proportion of population having ever used the internet at June*	88 per cent	89 per cent
> Proportion of population with internet at home	76 per cent	77 per cent
> Proportion of population with a broadband connection at home at June*	63 per cent	66 per cent
> Proportion of population having used the internet via their mobile phone during June*	9 per cent (1.6 million)	13 per cent (2.4 million)
> Proportion of online SMEs with broadband at June	96 per cent	99 per cent
> Proportion of SMEs using internet-enabled 3G mobiles at June	62 per cent	64 per cent
> Number of ‘.au’ domain name registrations at June†	1.42 million	1.76 million
> Capability
> ‘Heavy’ internet users in the population* (>15 hours online a week) at June	26 per cent	28 per cent
> Proportion of internet users undertaking communications activities online during June*	n/a	79 per cent
> Proportion of internet users undertaking research and information searches online during June*	76 per cent	75 per cent
> Proportion of internet users undertaking banking or financial activities online during June*	n/a	64 per cent
> Proportion of internet users buying or selling online during June*	n/a	28 per cent
> 
> 
> Confidence
> Value of internet commerce at June‡	$123 billion	n/a
> Number of web pages viewed from home during June 	16.8 billion	17.2 billion
> Number of persons accessing social networking/UGC sites from home during June 	8.3 million	8.7 million
> Number of hours spent on social networking/UGC sites at home during June 	32.1 million	41.5 million
> Number of Australians accessing main online news sites from home during June 	5.9 million	6.1 million
> Volume of data downloaded via the internet (terabytes) during June quarter 	99,249	155,503 
> *Persons 14 years and over. 
> †Excludes domain names registered under ‘.gov.au’. 
> ‡Defined as the value of goods/services purchased or ordered online regardless of  whether paid for online. Note: Web metric data relates to persons two years and over using a broadband service from home. 
> n/a = Not available.
> 
> 
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