[LINK] iPad (E-books and Apple iPad 3G service plans on AT&T, $30 for unlimited data)
Marghanita da Cruz
marghanita at ramin.com.au
Mon Feb 1 14:35:56 AEDT 2010
I don't recall seeing this on this thread
> "Wireless is our No. 1 investment priority," said John Stankey, head of AT&T's Operations division.
>
> In the fourth quarter, AT&T added a near-record 2.7 million wireless customers, defying expectations. However, 1 million were non-phone devices, largely consisting of e-book readers. AT&T has deals to support the latest version of Amazon.com Inc.'s Kindle, Sony Corp.'s Reader and Barnes & Noble Inc.'s Nook.
>
> AT&T probably gets relatively little revenue from each e-reader device. Analyst Craig Moffett at Sanford Bernstein puts it at a few dollars per month. But AT&T is taking clear leadership in providing service for non-phone devices, which are seen as the next big growth area for wireless.
>
> The highest-paying customers are those who sign two-year contracts, and AT&T added just 910,000 customers who have those, compared with 1.2 million at Verizon.
>
> AT&T also said it activated 3.1 million iPhones, the second-highest quarterly total so far, demonstrating the continuing allure of the Apple phone. AT&T achieved that number despite the lack of a new iPhone model in the quarter.
>
> Moffett called the wireless results "mixed." He was disappointed by the number of new contracts, and noted that AT&T continued to be very reliant on the iPhone, for which it is the exclusive U.S. carrier.
>
> Apple and AT&T haven't said how long their exclusive contract lasts, but Apple appeared to reaffirm its commitment to AT&T on Wednesday, when the company announced that AT&T would be the sole U.S. data provider for its new tablet-style computer, the iPad.
<http://www.latimes.com/business/la-fi-att29-2010jan29,0,1487543.story>
and...
<http://www.engadget.com/2010/01/27/apple-ipad-3g-service-plans-on-atandt-30-for-unlimited-data/>
Marghanita
--
Marghanita da Cruz
http://ramin.com.au
Tel: 0414-869202
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