[LINK] iPad experimentation begins: e-media

[Stilgherrian]

On 11/03/2010, at 9:35 AM, Ivan Trundle wrote:
> Rumour has it the the iTunes LP format is the bastard child of the RIAA, and if Apple had the chance, they wouldn't use it. The only reason it exists is to appease the RIAA, and has proved to be a spectacular, unmitigated flop.
> 
> But of course this is just a rumour...

On this point, an iPhone / iPad developer (their work is now almost entirely on the iPad) says:

    I can't speak to who was behind its inception, but iTunes LPs
    are being given pretty high profile spots in the iTunes Store.
    
    I will say that having just completed a post-mortem of the new
    Gorillaz album for a client, Apple seem to have worked very
    closely with EMI on the iTunes LP's production.
    
    As for formats, Apple's documentation doesn't list specific
    HTML versions. The albums themselves vary between doctypes,
    but there's a lot of WebKit candy in there, like
    -webkit-gradient and -webkit-transform.
    
    In my mind, I think Apple is behind the iTunes LP format. Can
    you imagine the RIAA coming out with a DRM-free format that
    uses open web technologies like HTML, CSS, and JavaScript? All
    distributed in a simple Zip archive?
    
Stil


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