[LINK] Online shopping may not reduce carbon emissions

[thoughtmaybe.com]

I thought some linkers may wish to comment on this...
-Jord.


http://green.blorge.com/2010/09/online-shopping-and-telecommuting-may-not-reduce-carbon-emissions/

"A new report from Newcastle University says that online shopping and 
telecommuting could be having the opposite effect on the environment than 
intended.  Instead of reducing carbon emissions these activities may 
actually be increasing them.

The Institution of Engineering and Technology (IET) at Newcastle released 
the report that looked at the "rebound effect" of practices that are 
supposed to be green.

...

The study found that environmental savings can be achieved if online 
shopping replaces 3.5 traditional shopping trips, or if 25 orders are 
delivered at the same time, or, if the distance travelled to where the 
purchase is made is more than 50km (31 miles)."