[LINK] O/t responsible consumers

Karl Auer kauer at biplane.com.au
Mon Sep 6 08:32:30 EST 2010

On Sun, 2010-09-05 at 23:02 +1000, Kim Holburn wrote:
> > I assure you that if it were possible to as easily be profitable
> without such insanity, they would be doing it.

You missed out my next bit - it's the cost of *changing* that prevents
them doing it. I'm sure it possible to be profitable doing green cars,
maybe even MORE profitable, but the moving cost for a huge corporation
like GM is so forbidding that it paralyses them.

> Sorry but without that "profitable" argument the rest of your argument  
> doesn't stand.

> > Actually, they'd probably do BOTH. But it's not the cost of
> > doing it, it's the cost of changing over.
> They are already doing that.  Didn't I read recently that Hummers had  
> been discontinued?

Discontinuing a line is not the same as the total makeover that would be
required for (eg) General Motors to move to more environmentally viable
machines. To do that would require (just for a start) massive
rebranding, a massive reeducation of the American markets and a massive
research and development effort. Hence they desperately flail about,
going under rather than letting go of the baggage that is dragging them

Regards, K.
Karl Auer (kauer at biplane.com.au)                   +61-2-64957160 (h)
http://www.biplane.com.au/kauer/                   +61-428-957160 (mob)

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