[LINK] Sensis' Directory Select: cancel printed phonebooks

Stilgherrian stil at stilgherrian.com
Tue Sep 7 12:19:47 EST 2010

On 07/09/2010, at 10:05 AM, Birch, Jim wrote:
> Stilgherrian:
> 2. There's no feedback mechanism that tells they have Done Wrong.
> This is akin to the loss of classified ad revenue by newspapers.  The
> Yellow Pages has been a nice earner to date - it was effectively a
> monopoly and you more or less had to be in it to run any businesses
> except a milk bar - but now it's another relic being swept away by the
> web.  The value of Yellow Pages ads is directly related to its perceived
> ubiquity so it's definitely not in Sensis' interest to stop delivering
> the Yellow Pages to anyone.
> Spare a kind thought for them: their business model is collapsing around
> their ears and, sadly, they won't be able to sell display ads at
> monopoly prices ever again.

You say that like it's a bad thing... ;)


Stilgherrian http://stilgherrian.com/
Internet, IT and Media Consulting, Sydney, Australia
mobile +61 407 623 600
fax +61 2 8569 2006
Twitter: stilgherrian
Skype: stilgherrian
ABN 25 231 641 421

More information about the Link mailing list