[LINK] Are Chrome Users Rusted-On?

[Roger Clarke]

Why is Chrome so important to Google? It's a 'locked-in user'
By Larry Dignan
ZDnet
April 14, 2011, 2:55pm PDT
http://www.zdnet.com/blog/btl/why-is-chrome-so-important-to-google-its-a-locked-in-user/47295

Summary
Google execs say the lifetime value of a Chrome user is extremely 
valuable to the company. "Chrome is a guaranteed locked-in user for 
us in terms of having access to Google," says CFO Patrick Pichette.

Google's Chrome browser historically has looked like just another 
side project for the company. Sure Chrome is a speedy browser. Sure 
Google has garnered impressive market share in a short time. And yes 
Google gets to push browser development a bit.

But the real importance of Chrome-and why Google is marketing the 
browser so heavy around the world-boils down to the lifetime value of 
a Chrome user.

...

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Roger Clarke                                 http://www.rogerclarke.com/
			            
Xamax Consultancy Pty Ltd      78 Sidaway St, Chapman ACT 2611 AUSTRALIA
                    Tel: +61 2 6288 1472, and 6288 6916
mailto:Roger.Clarke at xamax.com.au                http://www.xamax.com.au/

Visiting Professor in the Cyberspace Law & Policy Centre      Uni of NSW
Visiting Professor in Computer Science    Australian National University