[LINK] apple phone data collection - just a bug

[stephen at melbpc.org.au]

Ivan writes,

>> Apple PR's answer: release the white iPhone, right now.
> 
>
> It's always handy to have an extra colour up your sleeve in times
> of crisis. 


Although .. a pity green isn't an Apple PR strong point anytime soon


April 21 2011:  Apple Worst of ‘Dirty’ Cloud Companies, Greenpeace Says

Apple gets the worst ratings in a Greenpeace report that claims cloud 
computing companies are perpetuating the use of fossil fuels.

The report, How Dirty is Your Data?, compares energy choices made by 
Apple, Google, Facebook, HP, IBM, Microsoft, Twitter, Yahoo, Amazon.com 
and Akamai – described by Greenpeace as ten of the top "global cloud 
companies".

The report found that the internet’s data centers cluster in locations 
that offer cheap and often “dirty” electricity, along with strong tax 
incentives. 

The IT sector is largely ignoring renewable energy, and is fueling its 
expansion with coal and nuclear, the report said.

In December, Pike Research reported that the adoption of cloud computing 
will lead to a 31 percent drop in data center energy consumption between 
2010 and 2020. Intel recently reported that it plans to save $25 billion 
by 2015 through energy-efficient IT initiatives, including the use of 
cloud computing.

In its report, Greenpeace said that Apple’s $1 billion iData Center in 
North Carolina, expected to open this spring, will consume as much as 100 
MW of electricity, or the equivalent of 80,000 U.S. homes. The energy 
grid in that area derives uses less than five percent clean energy, 
Greenpeace said.

On the other hand, Greenpeace said that both Yahoo! and Google are taking 
positive steps to improve the impact of their energy supply. 

Yahoo! sites most of its data centers near renewable power sources, and 
Google is making direct investments in and signing power purchase 
agreements with renewable power projects including wind and solar.

Facebook, which has been the subject of an ongoing Greenpeace campaign, 
is on track to be the cloud company most dependent on coal-powered 
electricity, the report said. 

Over 53 percent of Facebook facilities rely on coal, Greenpeace added.

<http://www.environmentalleader.com/2011/04/21/apple-worst-of-dirty-cloud-
companies-greenpeace-says/>

--

Cheers,
Stephen