[LINK] Telstra complying with NBN agreement not to promote wireless rival?

[Tom Worthington]

As part of the agreement on the NBN, Telstra agreed "... not to actively 
promote wireless broadband as a direct substitution for fixed 
broadband": 
http://www.weeklytimesnow.com.au/article/2011/06/24/349811_business-news.html

I blogged a talk about "A National Broadband Network for Australia" in 
Canberra, 10th August 2011: 
http://blog.tomw.net.au/2011/07/impact-of-national-broadband-network-in.html

I noticed one of the Google ads on the page was from Telstra:

   "Telstra Wireless Internet
    Get High Speed Wireless Internet
    Through the Telstra Turbo™ Card."

This Telstra advertisement is actively promoting wireless broadband on a 
web page about the NBN. Obviously Telstra should not use NBN or 
"National Broadband Network" for selecting web pages to pace ads on and 
it would be prudent to set up their ads so that they do not appear on 
pages featuring those terms.

If there was any doubt as to Telstra's compliance with the agreement, 
the ACCC could check the keywords which Telstra uses for placing web 
based ads, to see Telstra is taking steps to not targeting web pages 
which mention "NBN" or "National Broadband Network".


-- 
Tom Worthington FACS CP HLM, TomW Communications Pty Ltd. t: 0419496150
PO Box 13, Belconnen ACT 2617, Australia  http://www.tomw.net.au
Liability limited by a scheme approved under Professional Standards 
Legislation