[LINK] blekko search engine and "content farms"

[Stilgherrian]

On 28/01/2011, at 11:52 PM, Robin Whittle wrote:
>  This stuff infests the web and the most widely used search engine.
>  (I don't think a plural is really needed here, but I haven't
>  searched to see what Google's market share is.)

comScore's figures for December 2010 covering "Total U.S. – Home/Work/University Locations" are Google sites at 66.6%, Yahoo! sites at 16.0%, Microsoft sites at 12.0%, Ask Network at 3.5% and AOL LLC Network at 1.9%.

http://www.comscore.com/Press_Events/Press_Releases/2011/1/comScore_Releases_December_2010_U.S._Search_Engine_Rankings

NetMarketShare, whose reputation I don't know, put Google at 84.65% globally, Yahoo! at 6.69%, Baidu [the big Chinese service] at 3.39% and Microsoft's Bing at 3.29%. The site also has tools to filter be geography and demographics.

http://marketshare.hitslink.com/search-engine-market-share.aspx?qprid=4

Perhaps the higher figure for Google globally is due to them offering a lot of non-English versions, perhaps due to lower penetration by Yahoo! and AOL as portals.


>  Presumably then, Google has to lift its game to avoid the worst of
>  this stuff too.

Google rolled out a new version of its algorithm this week, although the main aim this time around was to target content-scarpers rather than content farms.

http://blog.searchenginewatch.com/110128-151438

Google has recently made public their campaign against content farms. They -- well, Demand Media, the biggest of them - have already started complaining.

http://blogs.wsj.com/deals/2011/01/27/demand-media-ceo-content-farm-label-is-insulting/

This needs to be understood in the background of Demand Media's share market float.

http://vator.tv/news/2011-01-27-demand-media-ipo-heralding-a-boom-or-bubble

HTH,

Stil


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