[LINK] OZ Post soon a telco
stephen at melbpc.org.au
stephen at melbpc.org.au
Thu Nov 24 18:57:55 AEDT 2011
OZ Post Tipped AS New Telco In NBN Era
By Computer Daily News | Thursday | 24/11/2011
Telecommunications industry commentators are hailing the revelation that
Australia Post is planning to enter the telecoms industry in a major way,
with former high-ranking and highly respected Optus executive Maha
Krishnapillai, at the helm.
News of the move was broken by Communications Day, which said the move
sees Oz Post already dabbling in e-commerce via its delivery service
for goods ordered online seeking to diversify further away from
traditional postal services and into newer communications offerings.
According to Comms Day, which spoke with Krishnapillai, Oz Post's telecom
strategy will focus on three main areas: its strength in e-commerce,
based on the fact that many online transactions require parcels to be
delivered; followed by a ramp-up of its financial services and banking
portfolio noting that through existing offerings like passport and
licence services, Oz Post has already built up substantial expertise in
ID verification and payment security.
Finally, it says, "Australia Post is mulling a push into broader
communications services, with an obvious opportunity developing as the
NBN continues to roll out. The company's massive distribution, trusted
brand, logistics advantages and easy-to-use payment systems all present a
compelling case for the company to play in the wider telecoms space in an
Industry observers mainly agreed. "I think it's a goer," commentator Paul
Budde told CDN; the seer of Bucketty sees the NBN ushering a comms role
for many larger retail outfits like Woolworths and David Jones as well as
He pointed to Oz Post's well-established and equipped 4500-plus retail
outlets round Australia,; its existing deals with outfits like eBay,
utilities and financial organisations; and the high regard in which it is
held by most users unlike existing telcos which have sparked an
avalanche of complaints to the telecommunications industry ombudsman.
Telsyte analyst Foad Fadaghi believes Oz Post will be able to build on a
pervasive organisation which touches most Australians daily, and which is
already a significant player in the marketing of prepaid mobile phones as
well as technology-based services.
He believes Oz Post will eventually launch a virtual mobile operation via
the NBN. "It's too early to say whether they will have a major impact on
the market, but I see them developing as a challenge to Optus and
Vodafone rather than Telstra," said Fadaghi.
According to Comms Day's Grahame Lynch, Australia Post brings assets to
the market that most telcos lack and that only Telstra can really match.
His advice to existing telcos and wannabes: "Be very afraid".
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